Ruth Somerfield Semiotics
Culture is all around us, it shapes how we live, work, play - and importantly how we consume everything we buy and use.
In today's crowded marketplace success depends on more than having that 'brilliant idea' - a great concept will flounder without a true understanding of the global or local culture it serves.
Ruth Somerfield Semiotics helps brands and organisations by looking at culture and making sense of it in profitable new ways: unearthing the seemingly mysterious forces that construct the world around us - and revealing those unique and insightful areas for successful brand development that have yet come to light.